Category Business

Searching for the perfect Google string

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by: Alice Haine


The founder of Sekari says companies, particularly SMEs, must invest in search-engine optimisation to improve their revenue-earning potential via the internet. Alice Haine reports

It’s 7.30am and members of the British Business Group (BBG) are learning how to outrank a competitor online by improving their website’s search-engine ranking.

The early morning seminar at The Address hotel in Dubai Mall is surprisingly well attended by small-to-medium business heads and corporate marketers. The reason why is simple: whenever any of us want to find out anything, we simply “Google it” by typing in a couple of keywords.

Those keywords bring up a list of results and it’s ...

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55 tips to get re-tweeted!

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By Pam Moore

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.

For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.

You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).

Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social wa...

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Sales – Is it What you sell, or who you are?

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Love what you do, and have the passion to show it to everyone! Have goals and know what your future holds!

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A Million Dollar Lesson

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A great lesson – I wonder how many Real Estate Agents out there could do so much more if they focused on What they do best, and hired or recruited others who were experts on the tasks that the Agent was not quite good enough at. The Freedom of being the BEST is amazing, surround yourself with the best and your business with grow immensely.

by Petey Parker

A cab driver taught me a million dollar lesson in customer satisfaction and expectation. Motivational speakers charge thousands of dollars to impart his kind of training to corporate executives and staff. It cost me a $12 taxi ride.

I had flown into Dallas for the sole purpose of calling on a client...

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10 virtually instant ways to improve Lead conversion

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If your Internet marketing isn’t going quite as well as you’d hoped, it might be that you’re not doing as well as you could be in converting leads. Converting leads is all about transforming web surfers and browsers into customers. If you’re experienced in marketing, you know how difficult converting leads in direct sales is, and it isn’t any easier online.

Conversion is what makes your business successful.

But with these 10 quick tips, you can almost instantly improve lead conversion.

You need to start working building relationship with your readers, Once you get the traffic, as soon as you get traffic.

You   need to show them that you care...

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Not Hitting Your Sales Numbers? Do This One Thing Better

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[Editor's Note: This article was co-written with John Doerr]

“Like a poor marksman you keep…missing…the target. Kaaahhhnnn!!!”

- Admiral James T. Kirk

There was this one sales person I know that worked very hard, but he always seemed to be middle of the pack when it came to results. He had good skills. He was a good guy. But the results just weren’t there.

One day I got a chance to watch him in action. Early in the day I asked him what his plan was for the day, and he said, “Sell, of course.” There wasn’t much rhyme or reason to it as he plowed forward.

At the end of the day, I asked him if he met his goals for the day, and if he felt like he was on the right track to hit his sal...

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8 Tips for Increasing Your Email Prospecting Response Rate

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by Kendra Lee

Recently I asked readers to share their secrets to ensuring contacts read their sales prospecting emails. Within 3 seconds contacts make a decision as to if they’re going to read your email, delete it, or save it to act on later. With this “Glimpse Factor” in mind, we have to be creative in how we write emails not just to get them read, but to get a response.

I received some excellent ideas and just had to share them with you!

1. Doing your homework is key. A number of sellers pointed out that what makes their email so relevant is the research they do beforehand...

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Your Opinion is Worthless: Why Numbers Matter

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by The Marketing Student

You and I always make the mistake of thinking that our opinion is representative of everyone else’s. I think this sucks, and therefore, nobody in their right mind could possibly enjoy this. Thanks to the internet, everyone is suddenly a righteously indignant critic.

The problem is that the internet is an echo chamber. With good reason; we only visit sites that we want to visit. If I love Sarah Palin, am I have going to have Huffington Post in my RSS feed? No, because I wouldn’t even know what the Huffington Post is to begin with.

This thinking reduces an infinite internet into something very, very finite: your own narrow point of view, made even narrower by biases and experience...

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10 Sales Tips That Ink Contracts

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by Kenneth Sundheim

1. Act as if you don’t need the business. Desperate salespeople come across to the buyer as less effective. Be blasé. Don’t beg. A direct relationship exits between their confidence in you and the amount of confidence you have in yourself.

2. Know your target’s industry inside and out. Be able to speak the jargon by the final interview. Knowing insider terminology is a heavily used persuasion technique by the top sales professionals.

3. Never use the word “no” during the final discussion. When combined and verbalized in a business atmosphere, those two meager letters hold a negative power and can turn a check signing meet-up into a different meeting altogether.


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Social Media and Mobile Devices – From

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by MarketingCharts staff

About seven in 10 (69%) US smartphone and tablet users check social network status updates on their mobile device, making it the most popular mobile social networking activity, according to [pdf] September 2011 data from Prosper Mobile Insights. Viewing photos closely follows in popularity (66%).


Other mobile social networking activities performed by more than half of mobile users include updating status (53%) and sending emails (51%), while 49% post photos taken on their smartphone/tablet. Only 26.5% go to retailer pages to find deals while shopping, and 15% don’t access social media sites on their mobile device.

PC Preferred Web Device


Even among smartphone and...

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